With a new market that’s growing as fast as this one, it’s inevitable that challenges will arise. As avid craft beer enthusiasts, the founders of The Hoppy Traders observed distribution as the main bottleneck to access for some of the finest craft and artisan beers in the world.
Many of these small, independent microbreweries have limited distribution channels. Most of them would only be able to sell within their local region unless they managed to convince a distributor to begin delivering their beer to outside retailers.
That doesn’t happen often. In most cases, existing distributors focus on volume, which means the small micro-breweries simply can’t compete with the mass-market beer brands. Overcoming this is what helped create The Hoppy Traders.